The Holiday Tradition of the Gift of Diamonds with Coast Diamond and Will Jewelers of Fort Wayne, IN

Will Jewelers Fort Wayne IN logo

Do you have family traditions for the holidays? Is it visiting Santa every year and enjoying the photos with him of years past? Or is it spending precious time with loved ones who live a bit farther away than you wish? Are you looking to start a new family tradition? How about the gift of diamonds from Will Jewelers in Fort Wayne, IN? Diamonds and fine jewelry is the Will family tradition. All TEN children have a part in the family business of Will Jewelers. They have treasured memories, built over the last 60 years, of helping you choose an engagement ring, a wedding set or a special piece of jewelry that has significance in your life. This holiday season, continue (or begin) the tradition of the gift of diamonds at our Coast Diamond Retailer of the Week, Will Jewelers in Fort Wayne, In.

Will Jewelers Fort Wayne IN Holiday hours 2018

Will Jewelers of Fort Wayns, IN has Extended Hours through Christmas Eve! 
Stop in to Shop! They have several sales going through December 31st!

Which of these exquisite pieces from Coast Diamond, at Will Jewelers, will be your gift of diamonds this holiday season?

An Heirloom Engagement Ring

Coast Diamond Engagement Ring LC20020

This heirloom engagement ring has all the hallmarks of tradition – A classic One-Carat Coast Diamond engagement ring (LC20020) with microprong set diamonds on the shoulders of the ring.

The Traditional Gift of Diamonds

Coast Diamond 1 carat round brilliant diamond band WS20000

As tradition would have it, this One-Carat Coast Diamond Band (WS20000) with round brilliant diamonds set in microprongs is perfect to complete your wedding set. It is also a beautiful gift for your loved one for the holidays or an anniversary.

The Trending Gift of Diamonds

Coast Diamond fashion ring WC7034-RG rose gold

Look no further than this Coast Diamond stackable band in rose gold (WC7034) to continue your tradition of the gift of diamonds for the holidays. Diamonds never go out of style, and the exciting trend of stacking bands makes this a perfect gift for her. (Also available in (14K or 18K) White and Yellow Gold, or Platinum.)

Will Jewelers has two beautiful locations to serve you. Stop in today to start, or continue, your tradition of the gift of diamonds this holiday season.

Will Jewelers Fort Wayne, IN

Will Jewelers Southwest Location

7814 Carnegie Blvd.
Fort Wayne, IN 46804
Phone: (260) 432-5126

Will Jewelers Northeast Location

10146 Maysville Road
Fort Wayne, IN 46835
Phone: (260) 493-2026

https://willjewelers.com/

Follow them on: Facebook

Congratulations to Will Jewelers of Fort Wayne, In for being our Coast Diamond Retailer of the Week!

Love,
Coast

Click here to find a Coast Diamond Authorized Dealer near you.

Austin Brides’ Favorite Coast Diamond Engagement Rings for the Holidays at Diamonds Direct Austin, TX

With so much to do in Austin, you won’t have a hard time planning the perfect holiday proposal. We love Zilker Park Trail of Lights. Or what about The Oasis on Lake Travis for a holiday proposal at sunset? Now you need the engagement ring. Diamonds Direct Austin is the place to find her ring. Not only do they have an exceptional selection of Coast Diamond engagement rings but, being a direct diamond importer, Diamonds Direct Austin has the gorgeous diamond center stone to complete it at a price you can afford this holiday season. Today is the day to get her engagement ring at our Coast Diamond Retailer of the Week, Diamonds Direct in Austin, Texas.

Diamonds Direct AUSTIN logo

Engagement Season is now! During the month of December, you can take advantage of Diamonds Direct Austin’s All is Bright Exclusive December Financing Event. Buy your Austin bride’s favorite Coast Diamond engagement ring and pay over time (subject to credit approval).

Austin brides are unique and their favorite Coast Diamond rings reflect that; not one engagement ring looks like the other. 

What is your Austin bride’s favorite engagement ring?

The Six Prong Engagement Ring Set in Rose Gold

Coast Diamond rose gold 6 prong engagement ring LC5250RG matching wedding band WC5250RG

Tradition with the warmth of rose gold, the Coast Diamond 6-prong engagement ring (LC5250RG) setting is waiting for the center stone you choose with help from the experts at Diamonds Direct Austin. Rose gold is the metal of choice for a bride who is always in style.

The Halo Engagement Ring With Pavé-Set Diamonds

Coast Diamond halo engagement ring LC5357 pave diamonds milgrain edging

An engagement ring paved in diamonds is always a favorite. Milgrain edging adds extra sparkle to this Coast Diamond halo engagement ring (LC5357) of pavé-set diamonds.

The Unique Halo Engagement Ring

Coast Diamond engagement ring LC5449 intertwining diamond halo

Her desire for unique diamond accents is complete in this Coast Diamond engagement ring (LC5449). Strings of diamonds intertwine to create a halo that flatters her finger (as shown in our featured image) and sparkles in every direction.

Find her Coast Diamond ring today at Diamonds Direct Austin. And don’t forget to ask about their December financing event, All is Bright.

A happy couple at Diamonds Direct Austin TX

A happy couple from Diamonds Direct Austin.

Diamonds Direct Austin

11104 Domain Drive
Austin, TX 78758

Phone: (512) 691-9950

Email: infoAUS@diamondsdirect.com

https://diamondsdirect.com/austin

Socialize with Diamonds Direct Austin at: Facebook  Instagram  pinterest-icon

Congratulations to Diamonds Direct of Austin, TX for being our Coast Diamond Retailer of the Week!

Love,
Coast

Click here to find a Coast Diamond Authorized Dealer near you.

 

Coast Diamond Rings for a Winter of Sparkle at Diamonds Direct Charleston, South Carolina

The holidays are upon us and everything is sparkling. The trees, the snow on the ground and our loved one’s eyes are all sparkling with the light of the season. But the most exciting place for sparkle, when you’re in love, is around her finger. At Diamonds Direct in Charleston, SC they make it affordable and fun to give the gift of sparkle. Whether it’s a Coast Diamond engagement ring for the one you love or the gift of a diamond band for a special occasion, Diamonds Direct Charleston’s kind, and knowledgeable staff is excited to help you find the diamond(s) of her dreams. Just a trip over the Cooper River from Charleston to the Mount Pleasant Town Center brings you to our Coast Diamond Retailer of the Week, Diamonds Direct Charleston.

Diamonds Direct Charleston Sparkling Winter Wishes Holiday Trunk Show 2018

Any time of year is the perfect time to shop for sparkle at Diamonds Direct Charleston. Their Sparkling Winter Wishes Designer Holiday Trunk Show offers you an opportunity for extra savings so you can give a little extra sparkle during the holidays. From on-trend pieces to timeless classics, you will find Coast Diamond sparkle for everyone.

Sparkle for THE ONE

Coast Diamond oval halo engagement ring LC5410-OV

A gorgeous Coast Diamond oval halo engagement ring (LC5410-OV) will make her the envy of all her friends this holiday season. The oval center stone is enhanced with radiant diamonds in a prong setting, both around the halo and along the shank of the ring.

Coast Diamond twisting halo engagement ring LC5449 1.5 carat

Ribbons of diamonds rise up to create a glittering halo around the 1.5 CT diamond center stone of your choice from Diamonds Direct Charleston. This unique Coast Diamond halo engagement ring (LC5449) has a contoured diamond wedding band (WC5449) that completes the set beautifully.

The Trending Gift of Sparkle

Coast Diamond 0.30 carat band WC5180H rose yellow white gold platinum

A girl just can’t have enough diamond bands these days. A trend that keeps its sparkle, well… forever is the Coast pavé diamond band (LC5180H). Stack it with your engagement ring and other diamond bands, as the trend suggests, or wear it alone. Every girl needs a diamond band like this one.

Diamonds Direct Charleston storefront

Stop into Diamonds Direct Charleston this weekend for extra savings. However, because Diamond Direct Charleston is a direct diamond importer they have a fantastic selection at low prices all year round. You can find them at…

1911 Highway 17N
Mt. Pleasant, SC 29464

Phone: (843) 606-2558

Email: infoCHS@diamondsdirect.com

https://diamondsdirect.com/charleston

Socialize with Diamonds Direct Charleston on: Facebook  Instagram  pinterest-icon

Congratulation to Diamonds Direct Charleston for being our Coast Diamond Retailer of the Week!

Love,
Coast

Click here to find a Coast Diamond Authorized Dealer near you.

The Coast Diamond Men’s Guide to Buying an Engagement Ring: Quality

Well, gentlemen, we have arrived at the more detailed part of selecting an engagement ring. We can’t all be experts, but we want to help you go into the jewelry store armed with some thoughts that are important when buying her engagement ring in terms of quality. So here is our third and final installment of The Coast Diamond Men’s Guide to Buying an Engagement Ring: Quality.

LC5410_RG

Style numbers: Engagement Ring LC5410-RG, Band WC5410-RG

Thoughts on Quality from Coast Diamond’s Founder and Designer, Jay Gilbert

  1. Preview the engagement ring designers your jeweler features on their website before you visit.  You will probably see many designs, from each designer, that have a similar look. 
  2. When you find a design that you fall in love with,  a picture will not tell the tale. You need to see rings with your own eyes and hold them in your hand to see and feel the differences. 
    • Some rings simply look brighter and richer. It is not your imagination.
    • Does the ring have a tailored feel?
    • A ring needs adequate metal at the bottom of the shank and throughout the ring without feeling bulky.  
    • Are the prongs holding the side diamonds of sufficient thickness to ensure the diamonds are secure? A ring may have small prongs to hold a small diamond, so it is OK if the prongs are smaller, as long as they are in proportion to the stone they are holding. The prongs should not be so bulky that they cover the diamonds.
  3. Be sure to ask the jeweler if they offer complimentary cleaning every six months and annual inspections, to assure you that the stones are safe and the ring has not been unintentionally damaged? 
    • Remember your engagement ring is not indestructible, so it is incumbent on the bride to take adequate care to ensure her ring does not get damaged. For example… Don’t lift weights or go water skiing, unless she wears special gloves.

Ultimately, if you are practical, without losing the excitement of buying an engagement ring, all will go well.

WC6024,LC6024,LC6077,LC10350,WC6026,LC6026,LJ6033

Style numbers from left: WC6024, LC6024, LC6077, LC10350, LC6026, LJ6033

Coast Diamond’s Standards of Quality

Elegant design and superb quality are the hallmarks of a Coast Diamond ring. Consistency in the qualities of old-world craftsmanship has proven to be the standard by which Coast founder and designer, Jay Gilbert, has built Coast’s success upon for 40 years. Quality begins with an elegant design, perfectly engineered by a world-class craftsman. A correctly designed ring enables our expert diamond setters and jewelers to add the finishing touches to ensure the highest quality ring. Our diamond setters and jewelers add the finishing touches to ensure the highest quality.

Each Coast Diamond ring, necklace or pair of earrings is set with diamonds that are carefully selected and measured. Our quality diamonds are of SI1 clarity and G/H color. But what does that even mean?

Let us explain with…

The Four Cs of Quality

The nuts and bolts of diamond quality are the Four Cs: cut, clarity, color and carat.

Cut

The cut of a diamond is the factor that is most important to the sparkle and all-around appearance of the diamond.

GIA cut anatomy diagram

The cut grade scale ranges are excellent, very good, good, fair and poor. It is best to choose your preference of cut grade and then move on to clarity.

Read more about the cut on the Gemological Institute of America (GIA) )website.

Clarity

Clarity is graded on the absence of unique marks on or within the diamond. There are 11 grades on the clarity scale.

GIA clarity scale

According to the GIA website, most diamonds fall into the VS or SI categories. These natural flaws are unique in each diamond. You can choose a diamond center stone where the flaws are hidden, or nearly invisible, in your engagement ring setting. It is extremely rare to find a flawless diamond.

The diamonds used in our Coast settings are SI1 quality diamonds.

Read more about clarity on the GIA website.

Color

The color of a diamond is a less obvious characteristic of a diamond. (Unless you choose a colored diamond like pink or yellow, in which case these diamonds are graded outside of this scale.) Most diamonds are colorless or near colorless. The scale begins with D being colorless.

GIA color scale

Something to consider… A diamond that is yellow/brown is nice set in yellow gold, but if you are choosing platinum you want a diamond that is colorless to near colorless.

Coast’s diamonds are of G/H color.

Read more about the color of diamonds on the GIA website.

Carat Weight

Carat refers to the weight of a diamond. Don’t get that confused with size, because when comparing one-carat diamonds they can be slightly different in size. This is especially true if you are considering different cuts.

Diamond Cuts GIA

The one carat (weight) diamond can be different in size, particularly when comparing different cuts of diamonds.

Our Coast Diamond rings are commonly designed to fit a one-carat diamond center stone. However, most Coast Diamond rings can be customized to fit the carat (and cut) of your choice.

Read more about carat weight on the GIA website.

So, which of The Four Cs is most important? Take a minute to read this interesting article we found to help you decide What’s the Most Important C?

LC5410-PRS,LC5410-PC,LC5410,LC5391-PRS.jpg

Style numbers from left: LC5410-PRS, LC5410-PC, LC5410, LC5391-PRS

How to Find a Quality Jeweler

Now that you’ve learned a bit about The Four Cs, you are ready to find a jeweler to help you choose the perfect Coast Diamond engagement ring. Taking the time to find a reputable jeweler ensures you get quality in customer service, selection and all around shopping experience. These are our thoughts for finding a quality jeweler…

  1. Coast Authorized Dealers
    • The personnel at these select stores understand the importance of elegant design and superb quality. They have years of experience helping couples find the perfect engagement ring that will be cherished for a lifetime.
  2. Better Business Bureau (BBB)
    • Find reviews, reports, directories, listings and even gripes on the BBB.
  3. Read reviews on websites such as Yelp, WeddingWire, The Knot and Google.
  4. Longevity… If a jewelry store has been around for a while, they probably have a loyal customer base and that only happens for one reason… they take good care of their customers.
  5. Gemological Institute of America (GIA)gia-certified-seal
    • Dedicated to the science and education of gems and jewelry.
    • Creator of the “4Cs” and the International Diamond Grading System™
    • A GIA credential is a symbol of knowledge and trust.
  6. American Gem Society (AGS)AGS logo
    • Focus on consumer protection in the jewelry industry and high expectations in ethical standards.
    • Only 3400 fine jewelers in the world are AGS certified as Registered Jewelers, Certified Gemologists, Certified Gemologist Appraisers, Independent Certified Gemologist Appraisers, Certified Sales Associates and/or Certified Jewelry Arts Professionals.

Whew! We hope you have gained a wealth of information for your engagement ring shopping from our series, The Coast Diamond Men’s Guide to Buying an Engagement Ring. You can revisit the other posts in this series at the Style and Value links.

It’s Engagement Season! Happy Engagement Ring Shopping!